sync. debuts studio-grade visual dubbing at ibc
a film-inspired booth, immersive demos, and conversations about helping stories reach new audiences.
We went big for our first IBC. This September, sync. joined more than 41,000 attendees from 170 countries and over 1,300 exhibitors at the RAI Amsterdam for one of the media and entertainment industry’s landmark events.
Our creative started with something personal: the analog nostalgia that made us fall in love with movies and want to be part of making them. VHS tapes, film posters and cinema books became the foundation of a booth that felt like a film lover’s living room, built around a love of the craft we share with this community.
And we made ourselves hard to miss. Our banners were all over IBC, from the giant Europahal exterior placement to the hanging displays inside the exhibition halls.
the film kid in all of us
The concept came from our inner film kid: the films we grew up with, the posters we recognized, and the excitement that made us want to be part of making movies. We wanted visitors to find something familiar in the space.
Our favorite movie posters appeared in different languages. The films were recognizable even when the titles changed. They reminded us how many people, in different places, grow up with the same stories. That is the connection we want to support through visual dubbing.
a booth built around film
The finished booth combined a screening area, a sofa and individual demo stations. A central screen gave film scenes room to play, while the smaller stations let visitors take a closer look at the technology with our team.
Wood paneling and shelves of VHS tapes, cinema books and collectibles gave the space the character of a room built around a film collection. The details connected the work on screen to the culture around it: watching films, collecting them and sharing favorites.
Among the framed artwork was the Spanish poster for Before Sunrise, titled Antes de amanecer. Nearby, Star Wars appeared in Japanese and Jaws in French. The selection reflected a simple idea behind the booth: the films we connect with can be shared across languages, and still feel personal.
experiencing visual dubbing
Headphones helped visitors focus on the dialogue and performance within a busy exhibition hall. They could compare original and visually dubbed scenes, hearing the new audio as they watched the lips match it on screen.
The aim was immersion: a scene that feels natural in another language. The demos gave visitors a way to experience that for themselves, then discuss the work with our team.
you might have seen us before you found us
The booth was our little corner of IBC. The banners took the story out into the rest of the show.
From the Europahal exterior to the hanging placements inside, we wanted people to meet sync. on their way through the RAI. Manan produced the creative, and Sanjit chose the spots.
That visibility became a familiar opening to conversations: people had already seen us. Back at the booth, we could move from a name and an image to a film scene they could sit down and watch. The outside and the inside were doing different parts of the same job.
the same conversation, on stage
On September 14, Sanjit joined The New Global Viewer: Scaling Content Beyond Borders with AI on IBC’s Future Tech Stage.
With Alan Wolk of TVREV moderating, he sat alongside Bartell Cope, who leads go-to-market at Lingopal, and Rick Hohmann, HP’s media and entertainment industry lead. Together, they explored how to help content travel across markets: through language, accessibility and the tools that make localization practical.
Sanjit brought it back to the performance. He explained how our models use the context of a scene to work out which parts of a face need to change to match new dialogue, while preserving how the actor is performing. The goal is to help the audience stay with the story.
The beauty of lip sync is regardless of where your audience is, it feels like a native experience.
To say that every piece of content should be lip synced … I don’t think that’s the case.
a strong first showing
Our first IBC put sync. in front of filmmakers, broadcasters and localization teams from around the world. The banners created recognition across the venue, and the demos turned that visibility into conversations about real productions. Visitors were still coming to the booth on the final afternoon.
We’ll build on that response at future industry events, bringing more people into the experience of visual dubbing and learning where it can help their work. The approach will stay grounded in what brought us to IBC: a love of film and tools that give creators more ways to share it.